Starting a new site is easy but getting your articles to rank on Google is the difficult part if approached with no strategy.new websites can rank in the top pages of SERPs if proper optimization guidelines are followed. they include.
Technical SEO is the process of ensuring a site meets all requirements by search engines with the goal of improving search rankings. they include checking if your site is crawlable, indexable and site architecture is okay.in order to meet these requirements for a new site ensure your site has needs added & verified on google search console and bing webmaster tools. sitemaps need to be added for search engines to understand your site structure and also ensure the site has not blocked robots.txt from crawling your site.
add a tracking code from google analytics to be able to track useful metrics like bounce rate, user demographics, page views, landing pages & sessions which are important to ensure your website growth is measured.
Images are essential to any post to increase its visual appeal. when I started blogging I would either pick a stock image from the web or use my smartphone camera to add images to my posts. about 10 posts later I started realizing that my website was loading pretty slowly and my page speed insights score reduced to the 30s range which is terrible for SEO.
after research, I found out that there’s a way to compress images online. as a rule of thumb don’t upload images to your site that are above 200kb use useful tools to compress the image without losing quality like compress JPEG among others.in the recent update of WordPress, it started allowing users to use web p images which are adapted for search engines. also allow your cache app to lazy load images and iframes to decrease load time use an app like LiteSpeed cache which has this feature inbuilt.
keyword research is key
As it’s said content is king but I will put a caveat to it and rephrase it to, good content is king. adding content to your posts that are not useful will not only waste your time but also increase bounce rates. there are many keyword research tools both paid & free that can help in targetting low competition keywords to increase chances for ranking higher.
search analysis is important before you start typing. before opening that word document or Google docs first search for the keywords you intend to rank for and look for the competition and keyword difficulty a higher one means ranking for the target keyword will be near impossible. a simple way of checking this without the need for a tool is to check the domain authority of the top pages on search in that keyword. if all the top results are from sites with high DA change tact.
Always use SSL
SSL stands for secure sockets layer. A site that has SSL in it has a lock sign before the domain name in a browser. initially, SSL certificates were only essential for e-commerce sites but with time it has become an industry standard that all sites should have an SSL certificate. search engines use it to assess that your site can be trusted and is legit and not a spam or bot site. as a new blogger, you don’t need to buy a new one you can get one from let’s encrypt or Cloudflare free of charge.
Use an SEO friendly theme
Finding the perfect theme is a difficult job and no one theme applies to every site across the board. a theme that fits an e-commerce site will not be good for a simple blog site or financial site. start by looking in the WordPress library themes and test themes before committing to purchase, up to now I have never purchased a theme because there are free themes in the WordPress store that are perfect for me.
A good way to check how a theme will rank is. install your preferred theme ->activate theme->log out of WordPress->go to page speed insights and check score for both mobile and desktop. the score should at least be above 50 for both if not deactivate and try another until you find one that is suitable.
Embarce Social media
Being active on social media builds credibility for your brand and is also a way of interacting with your readers and also getting new ones. join Facebook groups in your niche. answer questions on Quora that are relatable to your niche post pins on Pinterest and also in forums like Reddit but be careful not to spam or else you might end up getting banned. there are plenty of studies out there on how these big sites are driving traffic to smaller sites and also raising post rankings on SERPs.
craete a post schedule and stick to it
while this is not an SEO ranking factor they are directly correlated. the more content you have on your site gives search engines an idea of what niche you are in and what topics in that niche that you deserve to rank for.
Posting once a month will not work especially when you are starting out. post as regularly as possible and when not posting research and what to post next. hitting the publish button should be frequent if you’re starting out. search engines favor blogs that always have new content, unlike blogs that post seldom. I have personally noticed in my other blogs that when I post content regularly organic traffic increases with minimal effort.
Use a CDN.
CDN(content delivery network) like Cloudflare helps in giving users the same experience around the globe. if your site is hosted in cape town south Africa and a user requests it in Washington dc it will take more time to load the site because of the server location and network latency. a CDN stores a version of your site in each of the server locations around the globe meaning all users will get the same experience this reduces bounce rates due to slow response and also reduces server response time favoring good SEO scores.
internal linking is a simple way of passing link juice from more authoritative pages to pages with less authority. also according to google webmaster, internal linking shows google what you view as important to your site, and in turn, the search engine ranks it higher. according to Hubspot a good way to perform internal linking to guarantee results is to create topic clusters(categories) on your site. posts on the same topic cluster should be interlinked and if there’s a pillar page they should all point to it.
optimize headings and meta tags
accurate headings increase the chances of users scrolling down on your posts and actually reading them. users abandon misleading headlines 8/10 times and never return. headings need to be tested and also should be related to the post title ensure to use proper H tags to break down your article. meta tags in turn increase CTR both on search engines and social media. social media sites use open graph which checks post meta tags to increase or decrease their visibility.
HOW DO I INCREASE THE SPEED AT WHICH GOOGLE INDEXES MY SITE
According to google internal linking helps google AI to index your articles faster and rank.
HOW LONG DOES SEO TAKE.?
This depends, there are very many aspects of SEO while one aspect of SEO like indexing can be immediate, others like increasing domain authority or ranking on the top of SERPs take time.
Do plugins affect SEO